Most agencies plateau around $1M because growth feels random — a mix of word-of-mouth, hustle, and luck.
In this episode, Dan Englander sits down with Garrett Jestice, former CMO and founder of Prelude, to unpack how to turn that randomness into a repeatable Go-To-Market (GTM) system that actually compounds.
Garrett helps B2B agencies and service businesses replace scattered marketing efforts with a focused GTM strategy built on customer proof — clarifying audience, offer, messaging, and channels so growth stops being a guessing game.
They break down why most agencies start with the wrong things (channels before clarity), how to pick the right market segment, and how to make growth repeatable without losing focus or burning resources.
🧭 What You’ll Learn
Why most agencies get stuck after $1M — and how to fix it
The four foundations of a real GTM system: Audience, Offer, Messaging, Channels
How to pick one market segment and own it (without overthinking TAM)
Why you can’t scale custom work — and what to do instead
The “maintenance and support” offer that helped one agency grow faster
When to productize vs. stay bespoke
How to make referrals and warm intros systematic, not lucky
Why every audience–offer combo needs its own GTM strategy
How to align sales, marketing, and delivery around the same message
🔑 Key Quotes
“Scaling comes from repeatability. If you sell a different thing every time, you’ll never build momentum.” — Garrett Jestice
“Every audience–offer combo needs its own go-to-market plan. Most agencies don’t have the resources to run two at once.” — Garrett Jestice
“Referrals always work — but only if you treat them as a system, not a hope.” — Garrett Jestice
🔗 Resources & Links
Connect with Garrett Jestice on LinkedIn
Learn more at Prelude
Follow Dan Englander and explore Relationship Sales at Scale
