Most agencies don’t have a lead generation problem—they have a leverage problem. In this episode of The Digital Agency Growth Podcast, Dan Englander dives deep into how agencies can grow faster by amplifying what they already have: past clients, case studies, frameworks, and relationships. Forget chasing the latest marketing fad or new sales channels; sometimes the fastest path to growth is working smarter with the assets already in your hands.
What You’ll Learn in This Episode:
- What “leverage” really means for agencies and why it’s more valuable than chasing new leads.
- The three most common areas of hidden leverage: intellectual property, positioning data, and relationships.
- How to map your network to identify referral-ready connectors and multiply opportunities.
- Practical strategies to repurpose past work, frameworks, and wins to attract new business.
- The mindset shift from more to better, focusing on improving existing assets rather than constantly seeking new channels.
- Step-by-step actions to start activating leverage immediately, from client outreach to framework publishing.
Key Takeaways:
- Inventory your assets: past clients, testimonials, frameworks, partnerships, and wins.
- Prioritize small moves that have outsized impact.
- Reconnect strategically with relationships that can introduce you to your ideal prospects.
- Use your IP and insights to scale trust, not just output.
- Focus on amplification over acquisition: sometimes growth comes from refinement, not expansion.
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