What does it take to scale, sell, and sustain a thriving agency?
As an agency owner, finding the right balance between structure and creativity can be a challenge. Spencer Gallagher, founder of Cactus and co-author of Agencynomics, joins us this week to share his insights on scaling agencies, building long-term value, and navigating the ever-changing industry landscape. Spencer dives into the importance of treating your agency as an asset, leveraging data and AI, and understanding how top agencies position themselves for acquisition.
This week, episode 249 of The Digital Agency Growth Podcast is about scaling smarter, increasing agency value, and staying ahead in the evolving digital landscape!
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In this episode, Spencer Gallagher shares the key factors that separate agencies that successfully exit from those that don’t—and how to build a business that buyers actually want. He also breaks down the biggest shifts happening in the agency world and how owners can adapt to thrive.
In this episode, Dan and Spencer discuss the following:
- The #1 mistake agency owners make when scaling—and how to avoid it.
- Why data and AI-driven agencies are in high demand.
- How to structure your agency for long-term growth and a successful exit.
- The future of agency business models and why adaptability is key.
Spencer Gallagher is the founder of Cactus, a consulting firm specializing in helping agencies scale and prepare for acquisition. He built and sold his own agency, Blue Halo, and now advises agency owners on growth, operations, and maximizing business value.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
Learn more about The Digitial Agency Growth Podcast at https://salesschema.com/podcast/ and our Video training at https://salesschema.com/takecharge
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