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There are so many content creation possibilities for your agency, and the bottleneck is usually your team’s time and bandwidth.
Enter podcasting. After thousands of years of textual dominance, we’re shifting back to the campfire days of early humans, when we told stories and spread information verbally. This trend is bringing a massive audience into the fold, who might normally be too busy or bored to read your ten-page article.
Today’s guest has his finger on the podcasting pulse, and he explains why agencies that master the medium will have a major advantage.
Jeff Large is an industry expert, CEO of Come Alive Creative and the host of The Jeff Large Podcast.
What You Will Learn:
- How to keep your agency consistent with content production
- Why there could be a major ‘early mover’ advantage to podcasting.
- How to structure your podcast to maximum exposure.
- Best practices for winning clients through podcast-based networking.
- Podcasting trends agencies need to pay attention to.
Links:
Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel
Quotes:
“If you’re in a service-based industry and you really need some sales right now, podcasting is probably not your best bet.”
“Unless there’s something really magical about your podcast it’s going to take time to get your podcast established enough that people care about it.”
“A successful podcast is a matter of putting up the effort upfront, and having really, really great content.”
Sponsors:
Sales Schema Video Training — How to Build An Evergreen Growth Engine for Your Boutique Agency
