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Influencer marketing is all the hotness these days, so there’s a lot of chaff that must be separated from the wheat.
Today’s guest cuts through the noise, and he will show you exactly how to use influencer marketing strategies to win your next big pitch.
John Wall is a partner with Trust Insights, a data science consulting firm for marketers, and the host of the Marketing Over Coffee podcast.
What You Will Learn:
- What agencies get wrong when choosing influencers.
- Choosing the most effective social media platforms.
- The ideal depth-over-breadth approach to your influencer targets.
- Where to put influencers into the critical stages of the customer journey.
- Data-driven insights to help you win on your next proposal.
Links:
Quotes:
“Having the right influencer for your agency is like having a superpower customer.”
“Every company is unique in what channel is going to be best for them.”
“Having a map that details how your programs are doing and how much impact they have is an easy win.”
Sponsors:
Sales Schema Video Training — How to Build An Evergreen Growth Engine for Your Boutique Agency
