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One thing I’ve learned from Brazilian Jiu-Jitsu is that when you spar with a black belt, you may know EXACTLY what he is trying to do to you, but it doesn’t matter, he will do it anyway, and you will be submitted.
Same goes for great copywriting. When the writer can hit you where you live, it just works, and you’re going for a ride.
But what happens when your copy is selling your services to a big company?
How much can text on a screen really help you when there are long sales cycles, complexity, and politics?
A lot apparently, since it turns out that whether you’re hawking underwear or seven-figure agency services, there is one strange organism on the buying side every time: human beings.
On today’s wine-soaked, profanity-laced episode, you will learn how to think like a B2B copywriter blackbelt, if you’re not sick of martial arts analogies yet.
Nate Smith is a friend and the Founder of The 80/20 Drummer, a music lesson info product empire. Previously Nate ran a medical-focused agency where he used tried and true inbound strategies to win clients and fulfill large-scale Facebook campaigns. Nate cut his teeth apprenticing under Marc Aarons, Ramit Sethi’s right-hand marketer.
What you will learn:
- Where copy matters in B2B land.
- Why marketing services are a high awareness / high skepticism market, and what you can do about it.
- The stages of buyer awareness and their significance for boutique agencies.
- What agencies get wrong it comes to writing about themselves.
- Timeless marketing books you should add to your collection right now.
Links:
Nate@8020marketingguy.com
Quotes:
“The cost to advertising a shiny object is that you’re going to waste time that you could spend being honest about how you actually mechanize.”
“You need to speak differently to people who have never heard about you, and you need to get their attention and make it about them.”
“By and large, people only care about the how insofar as it proves to them that you’re not just the same old thing. But what they care about a lot more is what you’re delivering and the fact that you’ve got experience specific to them.”
