As agency owners, we have to stay ahead of the rapid introduction of new technology, and it’s easy to lose sight of the fact that it’s the people who make everything possible.
Today’s guest underscored two big ideas: relationships and reputation still reign supreme and it’s the CEO’s job to get prospects excited about what’s possible (even if they get help along the way from their team).
Nancy Lyons is the CEO of The Clockwork Agency, founded in 2002. She is an entrepreneur, author, and all-around good human who speaks about the intersection of leadership, entrepreneurship, technology, and people. She has worked with some of the biggest brands on Earth, including Target, Best Buy and General Mills and has been featured on NBC Nightly News.
What we covered:
- Clockwork’s wild ride from Prince to the Fortune 100.
- Unconventional sales models and why relationship-building is still central.
- Valuing teams over technology.
- The power of the Rule of 3.
- How to close deals without overpromising.
- Defying cultural constraints in the workplace.
- The new trends Nancy is keeping an eye on.
Links:
Traction: Get a Grip on Your Business by Gino Wickman
Quotes:
“Culturally we’re just getting too distracted by technology – innovation is most challenged by energy and attitude.” — Nancy Lyons
“It’s not so much about the technology we build, it’s more about the teams we’re working with and bringing them along for the innovation ride.”
— Nancy Lyons
“We’ve tried every kind of sales relationship imaginable, and it always comes back to understanding the work and understanding the prospect. And your reputation.” — Nancy Lyons
