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Nick Cavarra dives into the real meat and potatoes of the sales challenge of providing a viable business reason to maintain a relationship with future clients.
Today’s episode is full of fantastic insights on how digital agencies are helping brands reach the customer effectively using the latest trends in digital technology. Nick is the Head of New Business for the LA-based agency Quigley Simpson, a full-service advertising agency specializing in strategic planning, marketing, media planning, brand building, creative development, production, and multi-cultural advertising. Nick’s career in the world of media, entertainment, and marketing spans 25 years. He’s a sought after public speaker, a producer, an actor, and a former paratrooper!
What You Will Learn:
- How to handle the new business hand-off and stay in touch once the client is passed to the fulfillment team.
- How to get in at the right time when a brand is looking for representation.
- How to help clients measure what is working and what is not.
- Drawing the line between long term brand health and short term gains.
- How to remove friction from the process with brands, both large and small.
- How to determine when a startup is worth it.
- The new shiny toys that are being infused into traditional marketing tools.
- What separates the big players from the smaller ones who can’t get into the playing field for certain media marketing tools.
- How podcasting is poised to become the next big marketing tool.
- How to keep your finger on the pulse of what exactly is happening throughout your agency.
- Using a project-based approach to land long-term business.
- Underappreciated trends in the media space that will change the landscape in the next five years.
Links and Resource from This Episode:
