Silicon Valley is the heart of the tech industry. And since tech is a growing sector, it is often used as a gauge for the rest of the economy. Times have been tough for tech startups lately, but the agencies that work with them have also seen changes.
Morgan McLintic of Firebrand Marketing works in the heart of the Valley, working with startups at all stages to improve their marketing and increase demand. He’s here today to discuss marketing startups, agency valuation, and more. This week, episode 205 of The Digital Agency Growth Podcast is about startup marketing and the state of Silicon Valley!
Watch our Relationship-Driven New Business At-Scale video training to learn how we secure 5-20 weekly brand/agency relationships using a tasteful email outreach centered on commonalities.
“If you work with a startup, you are working with the CEO, with the founding team, and you can have a huge impact on their future. Every marketing program you implement matters.”
Morgan McLintic on The Digital Agency Growth Podcast Episode 205
In this episode of The Digital Agency Growth Podcast, Morgan McLintic shares the importance of saying no to the clients that are not right for your agency and actionable steps you can take right now to showcase your team’s expertise.
In this episode, Dan and Morgan discuss the following:
- How an early adoption of AI in digital agencies can provide a distinct advantage.
- The challenges many tech startups are facing in fundraising and valuations.
- The importance of hiring experts in various fields and integrating them into an agency.
- Discussing the integration of teams and clients at the beginning of acquisition conversations.
Today’s Guest:
Morgan McLintic is the CEO of startup marketing agency, Firebrand. Firebrand works with early and late-stage startups to help raise awareness and drive demand. It does this through integrated programs involving PR, content marketing and digital marketing. The firm was recently recognized as the Boutique Agency of the Year by the PRSA (Public Relations Society of America). Prior to Firebrand, Morgan founded the US presence of a global communications firm, growing it to $35m in revenues and over 250 staff. Based in San Francisco, where he lives with his wife and two kids, he enjoys extreme gardening and long-distance running.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
Learn more about The Digitial Agency Growth Podcast at https://salesschema.com/podcast/ and our Video training at https://salesschema.com/relationships
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