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A truly creative leader has enough ideas to make anything happen, but dumping endless ideas into your agency without structure creates chaos. And that chaos does not foster the kind of work that keeps clients happy.
Today’s guest knows how to minimize creative chaos, starting with the structure and leadership that attracts clients who are willing to pay premium prices.
Jason Blumer is the Founder of the Thriveal CPA Network and Chief Innovation Officer of his own firm, Blumer CPAs.
What You Will Learn:
What digital agencies are getting right — when everyone else is getting it wrong.
- How to introduce recurring rhythms in leadership.
- How to keep chaos from infiltrating a creative workspace.
- Why specializing translates directly to the P & L.
- Pricing psychology and where agencies should leverage it.
- Technology trends that agencies need to be on the lookout for.
Links:
Quotes:
“As you grow and scale, structure and leadership become more and more important.”
“When the products you deliver are all digital, leadership becomes hugely important to your success.”
“Any injection of chaos into a service based company inhibits growth.”
“Specialization is the key to becoming an industry expert.”
“You may fear that you’re not valuable, but you still have to have courage to surmount that fear and attach a price to your work.”
Sponsors:
Sales Schema Video Training — How to Build An Evergreen Growth Engine for Your Boutique Agency
