There is a loyalty gap between customers who are loyal in the transaction but become less and less loyal as time elapses simply because your business is out of sight, out of mind. That’s why episode 108 of The Digital Agency Growth Podcast is about touchpoint marketing with Reminder Media.
Watch our new recorded video training: Relationship-Driven New Business At-Scale
In this episode of The Digital Agency Growth Podcast, my guest Luke Acree shares the importance of staying top of mind with your customers and actionable steps you can take right now to close more deals and retain more business with this type of marketing.
In this episode, Luke and I discuss the following:
- Luke’s background as a musician played a part in his successful sales career later in life.
- How ReminderMedia solves the “out of sight, out of mind” problem that is costing businesses sales by helping them create their touchpoint plan.
- Staying on top using print marketing in a space where some argue that print is dying out.
- Using the elements in the F.I.T. acronym to have a successful marketing campaign.
- Training and maintaining over 150 sales reps and the value in knowing which personality types tend to excel in sales over others.
- Successfully and tastefully selling to salespeople.
Today’s Guest:
Luke Acree, President of ReminderMedia, is a lead generation specialist, and referral expert that is passionate about teaching entrepreneurs how to grow their business through the power of relationship marketing. On his journey of growing ReminderMedia, Luke has built a sales team of over 150 sales professionals, doing over 250 million in sales; his company earned a place on Inc. 5000’s Fasting Growing Companies in America four years in a row and on Philadelphia’s Top 100 Places to Work; and his podcast, Stay Paid, which he co-hosts with his CMO, is routinely in the Top 30 Marketing Podcasts on Apple Podcasts. He’s been featured by Entrepreneur magazine, Forbes, Yahoo Finance, Disrupt magazine, Inman News, and Foundr.com.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH LUKE ACREE:
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LINKS MENTIONED:
Podcasts Mentioned:
Marketing Secrets with Russell Brunson
Books Mentioned:
Building a Story Brand by Donald Miller
