Ever wondered how a SaaS company successfully pivots to a full-service agency model? In this episode of the Digital Agency Growth Podcast, we sit down with Kevin Lee, the marketing mad scientist and CEO of Didit, a digital agency with a fascinating 25-year history.
Kevin shares the inside scoop on Didit’s evolution from a SaaS platform to a full-service agency, the strategic thinking behind their 11 acquisitions, and the challenges of balancing sales growth with maintaining service quality. This week, episode 242 of The Digital Agency Growth Podcast is about balancing innovation, agency operations, and growth!
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In this episode of The Digital Agency Growth Podcast, Dan Englander and Kevin Lee shares the importance of understanding your client roster so that you can make better long-term decisions and actionable steps you can take today to find a balance between your number of clients and staff size.
In this episode, Dan and Kevin Lee discuss the following:
- The evolution of an agency from SaaS to full service.
- Challenges and wins from multiple business acquisitions.
- The importance of diversifying your client base to your comfort level.
- Balancing your passions with your business responsibilities.
Kevin Lee Co-Founded Didit, a leading digital-first marketing firm, in 1996. He also founded GivingForward.org, a cause-marketing nonprofit focused on generating revenues for other nonprofits. Previously to Giving Forward, Kevin founded We-Care, a cause marketing platform that generated over $8 million for nonprofits, becoming the “inspiration” for Amazon SMILE ($350 million in donations). Kevin is also the CEO of the eMarketing Association. Kevin invents marketing technology solutions for Didit clients and has written 4 books, spoken at more than 500 events, and published 700+ articles on marketing.
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