With over 30 years of experience in branding, our guest today has seen it all, and this episode covers all the reasons a company might need a rebrand and how to get all parties to buy into a rebrand. Even if you are not involved in the branding space, you can still get something from this episode that you can use with your own clients. This week, episode 161 of The Digital Agency Growth Podcast is about rebranding the largest companies on earth!
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In this episode of The Digital Agency Growth Podcast, Dan Englander and Jim Heininger share the importance of upfront education with potential clients so they become stakeholders in the full process. They also discuss actionable steps you can take right now to navigate how much information to share during the initial assessment and what to save for the consulting period.
In this episode, Dan and Jim Heininger discuss the following:
- What actually encompasses a rebrand during planning, implementation, and launch
- How to effectively communicate the many moving parts to clients who think what you do is “easy”.
- Reasons why a company might need a rebrand or why it should be focusing its efforts elsewhere.
- Strategically placing your agency in a box and how that can actually boost your credibility.
- Using thought leadership content to draw in potential clients who are searching for your services.
Today’s Guest:
Jim Heininger is the Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017 after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch and others. Jim has designed the methodology used by the firm and merged the many disciplines necessary for successful rebranding. Jim coaches CEOs through the rebranding process, aligning their executive team, and helping to execute complete name changes and new customer promises.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
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