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Today’s guest, Jeff Boedges, is the owner of Soho Experiential in New York. Jeff talked about specific steps boutique independent agencies can make to be a safe bet with large brands, the evolution of experiential marketing, and Soho’s journey to becoming the award-winning agency it is today.
What You Will Learn:
- How he determines when a company is ready for experiential.
- Client-side red flags to avoid in business development.
- The decision to ‘play in the majors’ instead of staying midmarket.
- What he worried about in the early days that turned out to be unfounded.
- Lessons from the things that haven’t worked in the promotional front.
- When and how SoHo hires enterprise salespeople.
- A sneak peek at Jeff’s new boozey video series, Collecting Dust!
Links and Resources from This Episode:
