Holly Spaeth – Lessons learned managing dozens of agencies at a publicly-traded powersports brand

Dan Englander

September 14, 2020

Dan Englander

Holly Spaeth – Lessons learned managing dozens of agencies at a publicly-traded powersports brand

Dan Englander

Dan Englander

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Holly Spaeth is the Director of Corporate Branding and Partnerships at Polaris Inc., a publicly-traded leader in powersports offering products including boats, off-road vehicles, commercial vehicles, motorcycles and more. Previously, Holly comes from the boutique agency space, where she served in leadership roles at several organizations.

Some things we covered:

A day in the life of a marketing exec and what agencies neglect.
What it’s like working in a 50 person-agency marketing organization.
The need for outside brains and big ideas.
How the best agencies keep in touch.
Specialization and why it matters (if you don’t believe me believe Holly!).

Links:

Polaris

Holly Spaeth

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