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Holly Spaeth is the Director of Corporate Branding and Partnerships at Polaris Inc., a publicly-traded leader in powersports offering products including boats, off-road vehicles, commercial vehicles, motorcycles and more. Previously, Holly comes from the boutique agency space, where she served in leadership roles at several organizations.
Some things we covered:
- A day in the life of a marketing exec and what agencies neglect.
- What it’s like working in a 50 person-agency marketing organization.
- The need for outside brains and big ideas.
- How the best agencies keep in touch.
- Specialization and why it matters (if you don’t believe me believe Holly!).
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