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Holly Spaeth – Lessons learned managing dozens of agencies at a publicly-traded powersports brand
Dan Englander
Holly Spaeth – Lessons learned managing dozens of agencies at a publicly-traded powersports brand
Dan Englander

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Holly Spaeth is the Director of Corporate Branding and Partnerships at Polaris Inc., a publicly-traded leader in powersports offering products including boats, off-road vehicles, commercial vehicles, motorcycles and more. Previously, Holly comes from the boutique agency space, where she served in leadership roles at several organizations.

Some things we covered:

  • A day in the life of a marketing exec and what agencies neglect.
  • What it’s like working in a 50 person-agency marketing organization.
  • The need for outside brains and big ideas.
  • How the best agencies keep in touch.
  • Specialization and why it matters (if you don’t believe me believe Holly!).

Links:

Polaris

Holly Spaeth


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