The agency world has two predominant models: the traditional agency and the new school agency that emphasizes productized services. No matter which model you work in, scaling an agency is never easy. But there are ways to make it easier, like monetizing your expertise and prioritizing having good quality clients in fewer numbers rather than a large amount of small-ticket clients. Greg Hickman has worked in both the traditional and new-school models and has a lot to teach us about scaling agencies. This week, episode 203 of The Digital Agency Growth Podcast is about going from labor to leverage!
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“The hardest thing is actually admitting what you want. Because the second you admit what you want, you are going to face the judgment of the person who’s gonna say, ‘Why not do more?’”
Greg Hickman on The Digital Agency Growth Podcast Episode 203
In this episode of The Digital Agency Growth Podcast, Dan Englander and Greg Hickman share the importance of bringing in quality clients and actionable steps you can take right now to grow your business without running out of energy.
In this episode, Dan and Greg discuss the following:
- Greg’s career pivot from a traditional agency model to an alternative model.
- Monetizing your expertise to make more money while actively working less.
- Prioritizing quality clients over a large number of clients for work-life balance.
- A hybrid agency model of DIY and done-for-you services.
Today’s Guest:
Greg is the Founder and CEO of AltAgency™. Over the last 4 years, Greg and his team have transformed AltAgency™ from an automation consultancy serving many well-known entrepreneurs and growth experts into one of the top coaching and training companies for agencies looking to grow and scale by packaging their expertise, installing systems for growth and leveraging automation to save time. They have worked with hundreds of entrepreneurs ranging from Jay Baer, John Lee Dumas, Dan Martell, Betty Rocker, Nerd Fitness, and Chris Ducker among many other up and coming business leaders.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
Learn more about The Digitial Agency Growth Podcast at https://salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dag
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