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You hear this a lot in the internet age:
“If you’re not winning national, or even global clients, your agency is backward and hopeless…”
What if that wasn’t always right? Might it still be possible to run a profitable, highly-regarded agency without planes or long distance conference calls?
There are pros and cons to focusing on your backyard, and today’s guest makes a compelling case for the longevity of the local agency.
Hunter Elkins, Owner and Founder of Elkins Advertising, established his agency in 1990 with the goal of bringing national-level branding to local clients.
What You Will Learn:
- Hunter’s journey from sales guy to agency owners.
- Lessons learned from nearly 30 years of client service.
- How to bring old school clients into the future.
- How to build local leverage.
- How to balance long-term vs short term thinking with clients.
- Key agency decisions that must be made quickly.
- Contrary approaches to the traditional agency model (and why they work).
- How to develop and improve your agency’s core competency.
- Specific ideas for developing your agency’s IP from an early stage.
Links and Resources From This Episode:
Quotes:
“If you’re not doing what’s right for your client, then you’re not going to stay no matter how good you are in sales.”
“I always say, if you’ve got to fight Mike Tyson, make it a spelling bee. Don’t take somebody on in their own strength.”
“The enemy of a good plan is a great plan.”
