Erik Huberman knows what it means to buckle down and work hard for an agency’s growth. Through the many years that he’s worked in the space, Erik has focused on the values of the business and tasks at hand to make huge growth opportunities and put the businesses first in order to become as successful as his is today. This week, episode 138 of The Digital Agency Growth Podcast is about client retention and why Erik chose not to niche down in the growth of his business!
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In this episode of The Digital Agency Growth Podcast, Erik Huberman shares the importance of communication with your clients and actionable steps you can take right now to take a step back in your own business to allow it to grow.
In this episode, Dan and Erik Huberman discuss the following:
- Why Erik chose to focus on accessibility instead of niching down when it came to expanding and marketing his start-ups.
- How communication, along with a few other smart techniques, helps Erik keep up retention in a market where one bad week can ruin 2 years of work.
- Mistakes Erik has made in the early stages of hiring for sales that he learned from quickly, and ways to avoid the same mistakes in your own agency.
- What drove Erik to step back from being the main closer in his agency, even though it meant losing half his new client revenue, in order to buy back time elsewhere in the business.
Stay around to the end of the interview to hear why you shouldn’t worry about the recession looming amongst us and how to be optimistic about it instead of frightened.
Today’s Guest:
Erik is the founder and CEO of Hawke Media, the highly successful marketing agency known as Your Outsourced CMO® that’s helped grow over 3,000 brands worldwide, and is valued at more than $150 million. Erik is a lauded recipient of a number of honors and awards, including: Forbes 30 Under 30, CSQ’s 40 Under 40, Inc. Magazine’s Top 25 Marketing Influencers, The International Business Awards’ Entrepreneur of the Year, and a Telly Award for the Hawke Media commercial he co-wrote and starred in.
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