“Your agency’s value doesn’t come from just making things it comes from the thinking behind them.”
That’s one of the key takeaways from this week’s episode, where we revisit a timeless conversation with Drew McLellan on how agencies can build trust, scale with intention, and embrace thought leadership in a rapidly changing landscape.
Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.
The agency world has continued to evolve, and with it, the rules of client engagement and growth. In this conversation, Dan sits down with Drew McLellan, a 30+ year veteran of the agency space and head of Agency Management Institute (AMI), to unpack how agencies can build lasting client relationships and scale by embracing thought leadership.
Drew shares his perspective on what’s changed in the industry, what hasn’t, and what agency owners should be focusing on right now to build trust, attract better clients, and grow with intention.
In this episode, you’ll learn:
What thousands of agencies are doing right now to stay ahead
- Why building trust before the sales conversation is key
- How to shift your agency model to position yourself as a thought leader
- What scalability looks like for small to mid-sized agencies
- Where AI can support agency operations and where it can’t
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
Learn more about The Digitial Agency Growth Podcast at https://salesschema.com/podcast/ and our Video training at https://salesschema.com/takecharge
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