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Scope creep, finger-pointing, and angry emails… these things happen when expectations are misaligned between agencies and clients. If you’ve been there more than once, you probably asked yourself, “How did this happen again?”
In today’s wide-ranging interview with Bryce Bladon, we attempt to answer this question, and we meander to other topics like hiring, sales, and the blockchain.
Bryce is an award-winning writer, content strategist, and communications consultant. He formerly hosted the Clients from Hell podcast and founded a blockchain game called CryptoKitties.
What You Will Learn:
- What makes expectation-setting difficult, and how to get better at it.
- Hard-won lessons from both the agency and client sides of the table.
- The value of looking dumb.
- How to present the right information at the right time without overwhelming clients.
- Red flags that tell you when to run from a client.
- The ideal post-project check-in process.
- Simple referral generation strategies.
- New advertising opportunities in the rising blockchain space.
Links and Resources From This Episode:
