Referrals should be a reliable engine not a roll of the dice.
In this episode of The Digital Agency Growth Podcast, Dan Englander sits down with Audrey Kwan, strategist, consultant, and founder of Agency Together, to unpack how smart agency leaders are engineering referral systems rooted in trust equity not luck.
Whether you’re running a micro agency or a 20-person team, this conversation outlines the tools and mindset shifts you need to build a repeatable relationship-driven growth model.
Audrey Kwan is a consultant and community builder who helps small agencies grow through systems, positioning, and strategic partnerships. She’s the founder of Agency Together, a relationship-driven community designed to spark collaborations and referrals that scale.
Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.
What we cover:
- Why most referral strategies fail and how to fix them
- The meaning of “referral-ready relationships” in practice
- How Audrey helps agencies foster strategic partnerships via 4-month cohort models
- What “compound knowledge” really means when niching down
- The Trust Equity Framework: strategic partnerships, positioning, retention, growth projects
- How longer sales cycles are reshaping agency marketing
- Tactical frameworks: SWOT + PESTLE for niche clarity
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
Learn more about The Digitial Agency Growth Podcast at https://salesschema.com/podcast/ and our Video training at https://salesschema.com/takecharge
CONNECT WITH AUDREY KWAN:
Trust Equity Scorecard: A free diagnostic tool to evaluate your agency’s referral-readiness
agencytogether.com/scorecard
CONNECT WITH DAN ENGLANDER:
