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Watch our new recorded video training:
Relationship-Driven New Business At-Scale
- The two giant new business shifts.
- Commonalities we use to build relationships between our clients and decision-makers.
- Actual copy examples so you can get inspired.
Today’s Guest:
Amy has a 28 year marketing career having worked at huge brands like Seventeen, Calvin Klein, and The New York Times Digital. Years of experience led her to branch out and open her own small consulting firm, Wild Coffee Marketing. She shares her entrepreneurial journey with others, tips for business branding, and marketing mistakes to avoid.
A few things we covered:
- What it takes to set the stage of multi-year client engagements.
- How to package transparent pricing models to secure long-term clients.
- Why agency management is a brand-side skill.
- Remote team building.
- The agency vs. consultancy model (and how to choose what’s best for you).
