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I have a BIG question for you:
How can you think less like a service-performer and more like an innovator so you can keep your clients for the long-haul, no matter what changes we might see in the world?
There’s not one answer, but you can learn a lot from a seasoned perspective, one that was crafted from working on all sides of the table – brand, agency, publishing, and technology.
Today’s guest is Richard Jalichandra and he offers this seasoned perspective. Richard is the Founder of 101 Commerce, and formerly CEO and President of Technorati. Prior to that, Richard worked in sales, founded a creative agency in Singapore, and had leadership roles at companies like IGN and Fox.
What You Will Learn:
- How Richard went from travel writer to founding a successful agency in Singapore, at the tail-end of the ‘mad men’ era.
- Where agencies provide value and where they fall short.
- The ultimate mic-drop proposal-closer.
- The right mindset for approaching platform risk.
- The Amazon knowledge gap and where agencies can win big.
Links and Resources From This Episode:
What Happened to Technorati? (Richard’s appearance on The TMBA Podcast)
Quotes:
“Virtually every agency gets fired at some point, and usually it’s because of a breakdown in communication.”
“You have platform risk no matter where you are. No matter what kind of digital business you run, you have platform risk.”