Selling an agency can be a time-consuming, lengthy process full of large decisions. Now imagine going through that three times. David Rodnitzky has done just that, selling his agency 3Q Digital (now part of DEPT) multiple times, to several different types of owners until finding the right fit. He’s here to talk about what he’s learned from this journey and how he’s helping other business owners prepare to sell their businesses. This week, episode 202 of The Digital Agency Growth Podcast is about David’s journey of scaling his agency to 500 people, selling the agency three times, and finding meaning as a founder!
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“If you can’t be number one in a category, create a category you can be number one.”
David Rodnitzky on The Digital Agency Growth Podcast Episode 202
In this episode of The Digital Agency Growth Podcast, David Rodnitzly shares the importance of hiring the right people to help you sell your business and actionable steps you can take right now to prepare yourself for the emotions that come along with selling your business.
In this episode, Dan and David discuss the following:
- Sometimes being lucky is better than being good.
- The unique challenges of selling your agency to a holding company.
- The difference between a Visionary and an Integrator and how their roles change as the size of a company changes.
- Strategies for CEOs to stay in sales meetings, even when it is no longer required.
Don’t forget to check out David’s latest book, ‘Selling Your Marketing Agency: Making the Most of Your Most Important Deal’!
Today’s Guest:
David Rodnitzky is the founder of 3Q Digital (now DEPT). David founded 3Q Digital out of a coffee shop in Pacifica, California and scaled the business to more than 500 employees managing more than $2 billion of ad spend annually. David is now the founder of Agentic Shift, a coaching company that helps agency founders successfully sell their businesses.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dag
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