Lead nurturing can be anything from creating a podcast to writing blog articles. In the case of our guest today, there’s more of a constraint on lead nurturing using software, which results in sales. This week, episode 151 of The Digital Agency Growth Podcast is about lead nurturing that actually works!
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In this episode of The Digital Agency Growth Podcast, Dan Englander and Jason Kramer share the importance of finding a process for effectively nurturing prospective buyers into customers. They also discuss some actionable steps you can take right now to connect the dots between marketing and sales.
In this episode, Dan and Jason discuss the following:
- Connecting the dots between marketing and sales.
- The process of planning and strategizing the use of automation on the sales and marketing sides of the business.
- What SharpSpring is and the pros and cons of the tool.
- Ways for you to improve your lead nurture, so you don’t miss out on the sale.
- How lead nurturing takes the lead generating a step further in getting results for your clients as marketing agencies.
- The importance of human interaction when nurturing your leads.
Today’s Guest:
Jason Kramer, founder of Cultivize started his marketing career as a designer working with agencies in NYC in the early 2000s. He started his first company in 2002 and helped hundreds of small businesses get on the map with his branding and web development expertise. In 2018, he formed his 2nd company, Cultivize to help established B2B organizations leverage lead nurturing strategy and technology to convert leads into paying customers. His direct clients and agency consulting clients, call him the Yoda of CRM strategy, especially when it comes to harnessing the power of the integrated CRM, Marketing Automation, and Sales Platform, called SharpSpring. Jason lives in the Hudson Valley, NY has been married for 15 years, and has 2 children with a passion for music, theater, kickboxing, and anything Disney.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
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