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Imagine you’ve been given the opportunity to take part in America’s 19th century Gold Rush. Would you head off on the dusty trail? Or would you stay put?
In today’s digital world the biggest unconquered frontier is Amazon, and many agencies will have to decide soon how they will approach it.
Today we’re identifying exactly which Amazon services can benefit your agency and how you can prepare your clients to be more Amazon-ready.
Chris Fryburger is an Amazon consultant and matchmaker. He is the founder of nReach, a consultancy that helps brands and agencies break into Amazon. Previously he worked on the agency side for large consumer accounts, including P&G.
What You Will Learn:
- The rapid changes to the Amazon platform.
- Amazon gaps BEGGING for specialist help.
- The conversation you need to have with your clients about Amazon.
- How to mitigate your platform risk.
- How to craft a pitch that checks off the Amazon box.
- Thoughts on the future of Amazon and how it will affect your agency.
Links:
Quotes:
“In ten years, Amazon services will be as ubiquitous in the digital agency world as Google services are right now.”
“The opportunity for agencies lies in having conversations about Amazon — and start solving for it.”
“In the last few years there has been an explosion of solving for Amazon within brands.”
Sponsors:
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