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As an agency person, your role generally falls into one specific category, like sales or marketing. But what if the company’s problem is bigger than just one category? What if what the company really needs is a reinvention on many or all fronts? Enter the realm of the consultancy.
Today’s guest is Joe Princz, Founder and CEO of Wrecking Ball, a Miami-based consultancy that focuses on ideation, strategy, design, development, and a variety of other needs for big brands.
This episode is great food for thought and gives a framework for thinking like a consultant to win more clients and solve bigger problems.
What You Will Learn:
- The distinction between an agency and a consultancy model.
- What it’s like for a consultancy to work with big brands after those brands have worked with agencies.
- Why one problem is rarely just one problem.
- Why big consultancies are buying up agencies.
- How to compete when you’re the underdog.
- The process for making sure that a project is worth your time.
- The advantage of working with a small consultancy vs. a large one.
- Setting the groundwork for long-term contracts.
- Trends agencies aren’t paying enough attention to.
Links and Resources From This Episode:
JPrincz@GetWrecked.com
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Free Agency New Business Checklist by Sales Schema
Quotes:
“We’re more of the special ops kind of agency, come in and fix or get done what needs to be done that others can’t do.”
“There is pretty much always a way to get something done, and if there’s not then we’ll find the second-best way to get it done as close as possible to meet 90-95% of the goals the company is looking to achieve.”
“In digital, you can iterate forever until nobody’s happy because it’s never going to be perfect.”
