After creating my first Udemy course on the topic of B2B sales, I spun my wheels on different marketing activities: I posted on deal sites, wrote sporadic social updates, and I did a guest post here and there. I got some decent pickup, and I knew it was time to decide on my next topic. With encouragement from another instructor, I decided to distill my experience at IdeaRocket into a course on video marketing. When I was at the company, I had the privilege of bringing in business and managing video productions for all sorts of successful startups and Fortune 500s.
After digging pretty far into the topic and my experience, it was clear that it was too big for one course, so I split it in two: one on video marketing and the other on explainer video creation.
Here was my course creation process:
- I did a brain dump of everything I learned at IdeaRocket
- I spent a week researching new video marketing strategies
- I scoured Quora to include and answer common questions
- I converted this mess into a coherent outline
- I created slides and a rough script
- I recorded the lectures using ScreenFlow
- I edited everything and uploaded the files to Udemy
The courses are over 10 hours combined, and this project was quite a beast. I’d like to give a huge thanks to Will Gadea and my former colleagues at IdeaRocket, who were gracious enough to let me use their video content. Without the animated examples they provied, the courses would be much less lively and enjoyable.
Whether your focus is sales, marketing, design, or a versatile position at a startup, Im confident you will get serious value from both courses. At the end of the day, I created them to give students all the know-how we extended to our clients over the years. You’ll enter the video creator marketplace fully armed, and you’ll know how to have a seamless production process. This will mean saving time, money, and energy. Above all, the lessons set a clear path to a high-converting video.
You can learn more about these two on the Courses page.
