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Agency coaches and thought leaders often make success seem easy, or at least straightforward. If you’ve run an agency for more than a few weeks, you know the road is bumpy…
Marketers with the CIA and Navy Seals, on the other hand, sell the job as difficult and meaningful, and they are never short on recruits.
What if more coaches molded their services to reflect reality?
Maybe they would win more clients and help them improve their agencies more dramatically.
Today on the podcast we have such a professional, and it’s no coincidence that in a previous life he was a highly-decorated military officer.
Todd Uterstaedt is host of the popular podcast From Founder To CEO where he’s interviewed over 300 successful business leaders, including Seth Godin, Rand Fishkin, and Pat Flynn. We covered big themes around time management, the ad agency sales process, and how to know when it’s time to grow your company to the next level. If you’re like me, you’ll find yourself nodding your head to this episode.
What You Will Learn:
- Why “best practices” are overvalued.
- Common themes around successful CEOs, based on 300+ interviews.
- The 18-30-Employee Breakthrough Point and why it matters.
- The importance of giving up control.
- Examples of intentional conversations to have with your clients.
Links:
Quotes:
“When you’re focused on building something that is sustainable, it really helps to strip away a lot of the distractions.” — Todd Uterstaedt
