People line up around the block to buy the latest iPhone, but you might have noticed your agency isn’t getting that same kind of enthusiasm. The difference between Apple and your agency is that with one, people know exactly what they’re getting.

In today’s competitive market, too many agencies spend too much time chasing bad advice and unprofitable channels. They’re too generalized and they don’t have any closed deals to show for it.  

Today’s guest knows exactly what agencies need to do to stop wasting time. If you’re ready to start specializing and scaling in ways that win top-dollar clients, you need to listen to this interview.

Steve Gordon is the founder of The Unstoppable CEO. He helps agencies and consultants pre-sell their ideal clients so they show up ready to hire you. 

What You Will Learn: 

• The ‘hot’ scaling advice you can just ignore.
• The number one marketing tool that wins clients.
• Steve’s 3-step process for specializing.
• How to determine which channels give the best results.
• Why classic marketing strategies still win out over the latest technology.
• Sales and marketing trends agencies need to pay attention to.

Links: 

Steve Gordon

The Unstoppable CEO

The Exponential Network Strategy eBook by Steve Gordon

Quotes: 

“Scaling your business is easier than you think, but you may have to ignore some of the noise out there.” 

“You need to focus your message to the kind of people you really want to work with.” 

“The relationships you develop with people can often turn into a business opportunity.” 

“When you don’t have a target market and you aren’t focused, it’s really hard to see these opportunities.” 

Sponsors: 

Sales Schema Video Training — How to Build An Evergreen Growth Engine for Your Boutique Agency