With a current economic downturn affecting agencies with slowed growth and uncertainty, many owners likely feel less than stellar about their businesses. But rather than get discouraged, now is the time to focus on strategic positioning, client retention, and, most importantly, your self-esteem and confidence in yourself and your agency.
Steve Guberman is with us today, using his over 25 years in the creative, marketing, advertising, and PR industry, including a decade spent running and eventually selling his successful agency, to share insights into avoiding low self-esteem, avoiding burnout, defining your agency’s unique goals, and more. This week, episode 232 of The Digital Agency Growth Podcast is about overcoming burnout and building successful agencies!
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In this episode of The Digital Agency Growth Podcast, Steve Guberman shares the importance of setting boundaries and honoring personal values to avoid burnout and actionable steps you can take right now to document your sales process to get the agency owner out of the sales seat.
In this episode, Dan and Steve discuss the following:
- Recognizing past successes to combat low self-esteem and imposter syndrome as an agency owner.
- Focusing on showing more value and relevance to clients in a mature market.
- Time blocking and documenting sales processes as essential tools for managing workload and reducing stress.
- The importance of systematizing sales processes to free up the owner’s time and grow the agency.
With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve Guberman now channels his expertise into coaching agency owners. As the founder of Agency Outsight, Steve helps owners unearth their challenges, define their goals, and conquer them all, enabling them to build and run the agency of their dreams.
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Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at https://salesschema.com/takecharge
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