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Imagine this.
Right now the CEO of an established brand is stressed and angry.
One of the brand’s several specialist agencies is dropping the ball big time. The last straw should have been six months ago, and the agency has been radio silent since the “Come to Jesus” call the team held two weeks ago.
So the CMO pops onto Google and plugs in “social media agency for CPG” (or whatever).
Now a serious question: would your agency show up in a situation like this?
One thing is for sure: someone will show up.
Today is our inaugural SEO episode, where you will learn how to ensure your agency is found (without wasting time on the tactics that don’t matter).
Jonathan Bentz is the Senior Digital Marketing Specialist at Direct Online Marketing (DOM). Jonathan’s journey as a thought leader in SEO began back in his West Virginia University days, where he received a degree in journalism. Following a decade of experience running digital marketing campaigns in agency settings and competitive industries like hospitality and cloud technology, Jonathan signed on with DOM to grow its SEO client services. Jonathan’s analyses have been published in Entrepreneur.com, Ecommerce Times, and CIO Online.
What You Will Learn:
- Competition and revenue-oriented keywords (and what they mean for agency-buyers).
- What B2B SEO looks like in 2020.
- Long-form vs. short-form: what type of content your agency should focus on.
- A fractional CMO’s guide to ideal agency-brand interactions.
- Backlinks: how to figure out which ones matter for your agency.
Links:
jonathan@directom.com
