Selling isn’t just about persuasion—it’s about connection.
Nikki Rausch, founder of Sales Maven and an expert in neuro-linguistic programming (NLP) for sales, joins us this week to share her insights on building trust, guiding conversations effectively, and closing deals with confidence.
Nikki breaks down the psychology behind successful sales interactions, how small communication shifts can create a big impact, and why sales isn’t something you do to people—it’s something you do with them. She also walks us through her Selling Staircase framework, a step-by-step process for guiding prospects toward a confident “yes” without resorting to high-pressure tactics.
This week, episode 250 of The Digital Agency Growth Podcast is about mastering authentic sales, building trust with NLP techniques, and selling with confidence in a competitive market!
Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.
In this episode of The Digital Agency Growth Podcast, Nikki Rausch shares why your word choice, tone, and body language matter more than you think—and how to adjust them to create stronger client relationships. Plus, she provides actionable strategies to help you recognize buying signals, lead productive sales conversations, and sell in a way that feels natural and comfortable.
In this episode, Dan and Nikki discuss the following:
- How small shifts in communication can dramatically impact sales outcomes.
- The Selling Staircase framework and how to guide prospects through the buying process.
- Why word choice, body language, and tone matter in sales conversations.
- How to recognize and act on buying signals to close deals more effectively.
Nikki Rausch is the founder of Sales Maven and the host of the Sales Maven Podcast. With over 25 years of selling experience and extensive training in NLP, she has helped countless business owners transform the way they approach sales. She’s also the author of three books and a sought-after speaker in the sales and marketing space.
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