If you are going after a niched B2B audience and have limited bandwidth, then you probably struggle with trying to figure out where to focus your time. There are so many content and marketing strategies to choose from, and that can feel overwhelming. This week, episode 139 of The Digital Agency Growth Podcast is about effective B2B marketing systems for those who have small teams!
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In this episode of The Digital Agency Growth Podcast, Sarah Noel Block shares the importance of batching your content to ensure that you have a plan and strategy going in. She also shares actionable steps you can take right now to get your marketing in front of the right people.
In this episode, Dan and Sarah discuss the following:
- How Sarah learned to make content marketing the core strategy for all marketing to ensure it could be distributed in a way that kept them in front of their audience.
- Ways to create bigger pieces of content and then break them down further into 10+ pieces of content that can be used across multiple platforms.
- How to connect with ideal clients–no matter how niche–while creating content that they actually see and can take action on.
- Using partnerships with other companies to create content that can be marketed effectively to your ideal client.
- The power in asking for referrals and getting connected with more people who can support your content and marketing.
- A few different ways that you can create the content without having a weekly podcast.
- The importance in surveying your audience, so you know the type of content they like to consume.
It all comes back to how you can effectively pull your ideal clients into your content and marketing to ensure brand awareness and conversions.
Today’s Guest:
Sarah Noel Block is the founder of Tiny Marketing, where she offers content marketing strategies to support tiny teams. During her time as a marketing team of one for five different companies simultaneously, she was able to build a system that allowed her to expand their bandwidth without expanding the budget. Now, she partners with tiny marketing departments to help them get noticed and close more sales without adding to their headcount.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
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