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Sara Nay is the COO at Duct Tape Marketing, an agency that offers small and mid-size businesses access to marketing resources that enable them to approach marketing in a systemic way. In this role, Sara oversees the day-to-day operations to support the growth of Duct Tape Marketing and the Duct Tape Marketing Consultant Network.
Some things we covered:
- Core marketing concepts that are timeless.
- The biggest challenges that have recently emerged for Duct Tape’s clients.
- How to determine what marketing tasks to handle in-house vs. outsourcing.
- When it’s time for a business to assign someone to a dedicated marketing role.
- Targeting to a niche market vs. a specific type of business.
Duct Tape Marketing Consultant Network
