Sara Nay – Why You Should Buy Marketing Instead of Renting It

Dan Englander

December 16, 2020

Dan Englander

Dan Englander

Dan Englander

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Sara Nay is the COO at Duct Tape Marketing, an agency that offers small and mid-size businesses access to marketing resources that enable them to approach marketing in a systemic way. In this role, Sara oversees the day-to-day operations to support the growth of Duct Tape Marketing and the Duct Tape Marketing Consultant Network.

Some things we covered:

Core marketing concepts that are timeless.
The biggest challenges that have recently emerged for Duct Tape’s clients.
How to determine what marketing tasks to handle in-house vs. outsourcing.
When it’s time for a business to assign someone to a dedicated marketing role.
Targeting to a niche market vs. a specific type of business.

Duct Tape Marketing

Duct Tape Marketing Consultant Network

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