Sara Nay – Why You Should Buy Marketing Instead of Renting It

Dan Englander

December 16, 2020

Dan Englander

Dan Englander

Dan Englander

Podcast: Play in new window | Download

Subscribe: RSS

Sara Nay is the COO at Duct Tape Marketing, an agency that offers small and mid-size businesses access to marketing resources that enable them to approach marketing in a systemic way. In this role, Sara oversees the day-to-day operations to support the growth of Duct Tape Marketing and the Duct Tape Marketing Consultant Network.

Some things we covered:

Core marketing concepts that are timeless.
The biggest challenges that have recently emerged for Duct Tape’s clients.
How to determine what marketing tasks to handle in-house vs. outsourcing.
When it’s time for a business to assign someone to a dedicated marketing role.
Targeting to a niche market vs. a specific type of business.

Duct Tape Marketing

Duct Tape Marketing Consultant Network

Share

You might also like

The best of my agency biz dev hot takes

As an agency owner, have you ever stopped doing something that used to work — even though you knew it was effective? You’re not alone.

Surviving Uncertainty: Financial Strategies for Agencies

As an agency owner, it’s easy to feel overwhelmed by financial uncertainty, longer sales cycles, and unpredictable revenue. Ryan Watson, Partner at Upsourced Accounting, joins

Selling with Confidence and Authenticity

Selling isn’t just about persuasion—it’s about connection. Nikki Rausch, founder of Sales Maven and an expert in neuro-linguistic programming (NLP) for sales, joins us this

Why 99% of Agencies Struggle to Exit & and How to Beat the Odds

What does it take to scale, sell, and sustain a thriving agency? As an agency owner, finding the right balance between structure and creativity can