I first heard Robert Rose speak at a conference I attended a few months ago and I liked his concept around the buyer as an attribute instead of a singular person, as well as his idea about how you can create scarcity in a world that seems to lack true scarcity at all. I knew after I heard him speak that I had to have him on the show. That’s why episode 116 of The Digital Agency Growth Podcast is about Trust, Disruption, and Agency Transformation with Robert Rose.
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In this episode of The Digital Agency Growth Podcast, Robert Rose is sharing the importance of trust and disruption through your marketing strategy and actionable steps you can take right now to be a thought leader in your industry.
In this episode, Robert Rose and I discuss the following:
- How to best position your agency to avoid the commodity trap
- The importance of first-party data in content creation to strengthen your relationship with potential buys.
- The term “buyer”; why it’s an attribute instead of a person and what that means for your sales efforts.
- How you can develop real genuine scarcity these days without being spammy.
- The myth of the empowered buyer.
I know through this episode you were inspired to look deeper at what’s been missing in your market and how best to start something worth building a community around, as well as how best to become the thought leader in your space.
Today’s Guest:
Robert Rose is a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing. Over the last ten years, Robert and his firm The Content Advisory have worked with more than 500 companies, including 15 of the Fortune 100. Robert is the author of three best-selling books on marketing and content strategy, and the co-host of the popular marketing podcast PNR’s This Old Marketing, which has been downloaded more than two million times in 150 countries.
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