It seems like there’s a missed alignment of the level of sophistication needed at the top of the sales funnel, especially when you are talking about complex and competitive industries. Your sales team is there to support that, but hiring and training the right person can feel daunting. This week, episode 148 of The Digital Agency Growth Podcast is about ramping up new salespeople!
Watch our new recorded video training: Relationship-Driven New Business At-Scale
In this episode of The Digital Agency Growth Podcast, Dan Englander and Merrick Calmer share the importance of hiring and training your sales team intentionally. We also chat about how you can very practically set up the members of your sales team for success.
In this episode, Dan and discuss the following:
- The foundational viability of sales as a long-term career.
- Why things are getting more difficult at the top of the sales funnel and why SDRs should be paid more
- The reason why most sales training doesn’t focus enough on the ideal customer profiles (ICP).
- What metrics we should be looking at as agency leaders and holding our team to them.
Even if you are training a mid-career salesperson or you yourself are the closer, there’s still a lot of value you can get from this conversation.
Today’s Guest:
Merrick is the Co-Founder of HireTraining, a Sales & Recruiting Bootcamp. The mission is to find and train people seeking an entry-level sales or recruiting position. While they are learning the skills they need to succeed in their career, HireTraining will be finding their first opportunity for them. Merrick is also the Chief Revenue Officer for NBGS USA, which operates an FDA Registered Facility and is a contract manufacturer, labeler, and supplier of medical products and personal care products.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
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