Podcast: Play in new window | Download
Subscribe: RSS
Watch our new recorded video training:
Relationship-Driven New Business At-Scale
- The two giant new business shifts.
- Commonalities we use to build relationships between our clients and decision-makers.
- Actual copy examples so you can get inspired.
Today’s Guest:
In this episode we’re excited to welcome Jen Sey, Global Brand President at Levi Strauss & Co.
Building and maintaining stature requires constant creativity and hard work to articulate the relationship we share with old brands, as today’s guest reminded me. As Jen talks about, it was not a given that Levi would become the jeans we “live in”, and during certain dark periods, it was not clear that the brand would even survive. Beyond being a 20+ year veteran at Levi, and serving as CMO, Jen’s personal story is compelling to say the least.
Per her official bio, Jen won the U.S. National Gymnastics Championship title in 1986, less than one year after having suffered a devastating injury at the 1985 World Championships. In 2008, Jen released a memoir, Chalked Up, a New York Times E-Book Best Seller detailing her triumphs and struggles within the world of competitive gymnastics. She has published an op-ed in the New York Times and her writing has been featured in a variety of outlets as a leading voice in athlete advocacy, seeking to drive cultural and legal changes towards safety and athlete empowerment.
Some things we covered:
- The value of unconventional backgrounds.
- The one-liner that built a globally-successful campaign.
- What values-centered marketing actually means.
- The power of music in marketing a global brand.
- Where agencies slot into Levi’s current strategy.
Jen Sey Instagram@jenseysf
Jen Sey Twitter@JenniferSey
