People are looking for more from brands than interruptions and superficial messages. They are looking for brands to move people’s lives forward, one small step at a time. Everybody wakes up in the morning wanting one thing: they want to be better than they were the day before. It’s at the heart of the human experience. So when brands seek to empower people, they are drafting off of millions of years of evolution. This week, episode 160 of The Digital Agency Growth Podcast with Jeff Rosenblum is about agency growth and culture over 20 years!
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In this episode of The Digital Agency Growth Podcast, Dan Englander and Jeff Rosenblum share the importance of redefining advertising. We also discuss actionable steps you can take right now to find leverage all along the customer journey to connect and convert with your marketing beyond paid advertising.
In this episode, Dan and Jeff Rosenblum discuss the following:
- Building an agency over the course of 20 years.
- Why everything revolves around culture and how that can serve your agency
- The importance of risk in building an agency.
- Using empowerment instead of an interruption to transform brands.
Figure out what people are looking for. Identify their unmet needs both emotionally and functionally. Then create content that moves them down the funnel.
Today’s Guest:
Jeff Rosenblum is a Co-founder of Questus, a digital advertising agency that has worked with many of the world’s most influential brands, including Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham, and Verizon. Jeff is the author of Exponential, which discusses how to transform brands through empowerment over interruptions. He is also the creator of a documentary about the advertising revolution called The Naked Brand and the groundbreaking book Friction, which explained how passion brands are built. Jeff has lectured at some of the top universities in the world, including Yale, Cornell, Columbia, and London Business School. He has won some of the ad world’s most prestigious awards and presented at many of the industry’s largest conferences.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
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LINKS MENTIONED:
Who by Geoff Smart (Amazon)
Friction by Jeff Rosenblum (Amazon)
Exponential by Jeff Rosenblum (Amazon)
