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Jason Cutter is the CEO of Cutter Consulting Group, author of Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker, and host of The Sales Experience Podcast. He sees himself as a Sales Success Architect for companies and individuals, providing coaching, training, and consulting for companies around the world who want to dramatically improve their selling effectiveness.
Some things we covered:
- The pitfalls of hiring sales veterans.
- The Follow-up Trap and How to Avoid It.
- Why “script” is not a dirty word.
- Exercises in abundance thinking in the face of scarcity.
- How to set the stage for a new sales hire.
Links:
Selling with Authentic Persuasion
