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One of the bigger concepts I talked about in our recent Crisis Prospecting Video Training is cross-pollination. This is the idea of getting outside perspective and banding together to become stronger. I figured now would be a good time to practice what I preach 🙂
Today on the show we have Lee Gladish, a cold email and B2B SaaS veteran. We recorded our interview back in January but decided (I think correctly) to re-record it based on all that’s transpired since that time.
What started as a tactical episode about cold email became a little broader and much more useful…
Lee Gladish is the CEO of Airborne App, a Sales Engagement application purpose-built for Agencies. Formerly he was Co-Founder at Reply.io, an outbound sales automation platform. Bigger than that, Lee has deep experience in varied industries building, growing, and optimizing sales teams.
Some things we covered:
- Who Lee sees doing outbound well.
- Ways to de-risk the first new business conversation.
- The importance of sharing domain knowledge.
- How to build your outbound ‘MVP’.
Links:
Video Training: How to Sell Agency Services in Uncertain Times
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