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How do you market your clients to extremely skeptical buyers?
And who could be more skeptical than doctors and scientists? It’s in their job description after all, so there is a lot to be learned from successful agencies focusing on life science and healthcare.
Today’s guest is Erik Clausen. Erik is managing partner of CG Life, an integrated marketing and communications agency operating at the intersection of life science and healthcare. Listen in to hear what Erik has to say about thriving in challenging verticals, establishing trust, and building community.
What you will learn:
- What makes the life science and healthcare niche different.
- The importance of discipline and staying in your wheelhouse.
- How to approach the perception of risk when it might literally mean life and death.
- How to build an evergreen community for your clients’ audience.
- How to approach the repeatability of your services.
- CG Life’s event-based approach for winning long-term clients.
- New medical innovations to keep an eye on.
Links:
Quotes:
“The way that research gets converted into new therapies, new treatments, new medical devices and breakthroughs, there’s a series of things there that have to come together to make that work.”
“To build that trust between the brand or the product and ultimately the audience, whether it be clinical or scientific, I think it’s about relatability.”
“I think in this modern era, we’re able to actually create forums and communities where those people can come together and engage.”
