Walking through the apocalyptic ruins of a burnt-out city…
That’s how today’s guest described the emotional aftermath of selling her agency. At first glance, it might sound dramatic, but I’ve heard this feeling echoed over and over again by business owners after acquisition.
When your agency filled a huge part of your life for years at a time, the emptiness and chaos makes sense – where do you find meaning and purpose?
Today’s guest found in helping fellow agency owners scale and succeed.
Kelly Campbell is an agency growth consultant. She works with established agencies in the creative and tech industries who are looking to transform and are committed to investing in themselves and the healthy growth of their organizations.
Some things we covered:
- What Kelly wishes she did before going through the acquisition process.
- The most important starting place for building sale-able assets.
- Why generalist firms are rarely acquired.
- Resource rosters and why they matter.
- Scale, scale, scale – what Kelly learned in the trenches.
- An effective approach to outsourcing.
Links:
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