From feast-or-famine freelance work to managing multiple specialized agencies, Erik Olson shares what finally created stability and scale.
What do you do when great work isn’t enough to grow? For Erik Olson, the answer was clear: niche down. In this episode of The Digital Agency Growth Podcast, Dan Englander speaks with Erik about the hard-won lessons behind his transition from a generalist developer to the founder of a portfolio of tightly positioned agencies. It’s a masterclass in what happens when you stop chasing every project and start building for someone specific.
Erik Olson is an entrepreneur and agency builder who helps service businesses scale through positioning, recurring revenue, and operational leverage. He’s the founder of Proxa, a portfolio of digital agencies that includes Array Digital, Rival Digital, and Crush Digital each focused on a distinct vertical. He’s also the creator of Agency Mastermind and author of Million Dollar Journey.
Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.
Key topics we cover:
- Why niching isn’t about exclusion it’s about efficiency
- How Erik spun off three agencies from one generalist shop
- What most sales hires are missing (and how to fix it)
- The hidden costs of staying broad “just in case”
- How Erik is preparing for an AI-powered agency landscape
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Learn more about The Digitial Agency Growth Podcast at https://salesschema.com/podcast/ and our Video training at https://salesschema.com/takecharge
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