Podcast: Play in new window | Download
Subscribe: RSS
Your number one job is to ensure your clients look good. But are you closely monitoring all of their digital platforms? Consider the world’s largest online encyclopedia — Wikipedia. Left unattended, your client’s Wikipedia page could be the match that ignites a PR disaster. OR it could be a valuable asset, as your client’s near-official public record.
Today’s guest is an expert at navigating Wikipedia: how it’s is being governed, the extent of their monitoring, and how to crisis-proof this public record.
William Beutler is the Founder and President of Beutler Ink, a digital agency that helps brands build audiences and engagement, generate leads and revenue, and secure their reputations.
What You Will Learn:
- When is the right time to think about Wikipedia.
- Maximizing content and quality on your client’s Wikipedia platform.
- Changing info on Wikipedia is harder than you think — here’s what to do about it.
- Best practices for monitoring your agencies’ pages.
- Making WikiWatch work for you.
- How to avoid fueling a communication crisis with a neglected Wikipedia page.
- Branding trends agencies need to pay attention to.
Links:
Quotes:
“If anything, the bar to get a Wikipedia page has risen over recent years.” — William Beutler
“Wikipedia is open to anyone to get involved, you just have to learn how they do things and be willing to play on their field.” — William Beutler
“A Wikipedia page can be real, real quiet, until it’s a disaster. There’s a crisis communication element to it.” — William Beutler
