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(^Dan apologizes profusely for his unkempt Jewfro in this recording).
I have a thought exercise for you.
Your agency is hired by a well-established apparel company to 2X revenues in twelve months WITHOUT asking customers to interact with a smartphone, tablet, or computer.
What do you do?
This thought exercise is real and worthwhile because, as it turns out, the screen is a noisy and competitive place, and there’s a lot of friction involved in asking customers to take phone-based actions.
Today’s guest is at the forefront of combining the old and the new: direct mail on one hand and Voice-Activated Call-to-Action (VACTA) on the other.
Mike Gunderson is the Founder and CEO at Gunderson Direct, a SF Bay Area-based direct mail agency, and he’s at the helm of Respond Fast, a voice activation technology startup.
What You Will Learn:
- The best way to structure an off-screen campaign.
- B2B direct mail best practices for winning agency clients.
- The benefits of using the tactics on your clients that you use to win their clients.
- When ugly works — hooking potential clients with direct mail.
- The future of VACTA (voice-activated call to action).
- When less is more — giving clients exactly the information that they’re asking for.
Links:
Ask your smart speaker to launch “Respond Fast” and provide code 8801 learn about Respond Fast’s VACTA technology.
Book Dan Referenced:
Quotes:
“If you can win your clients by doing what you’re going to do to win their clients, that can be powerful.” — Dan Englander
“…Voice-activated call to action is going to be THE new way people are going to respond in the next five years.” — Mike Gunderson
Sponsors:
Sales Schema Video Training — How to Build An Evergreen Growth Engine for Your Boutique Agency
