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Watch our new recorded video training:
Relationship-Driven New Business At-Scale
- The two giant new business shifts.
- Commonalities we use to build relationships between our clients and decision-makers.
- Actual copy examples so you can get inspired.
Today’s Guest:
On today’s episode, we are delving into a company that has propelled some of the biggest changes that we’ve seen in recent years, at least when it comes to where we place our eyeballs…
Dan leads the marketing, research, design, events, and communications teams for Roku’s ad business. Prior to Roku, he worked on several strategic partnerships and product rollouts at Nielsen. Dan was named to the 2018 Broadcasting & Cable “40 Under 40” List, the 2019 GRIT Future List, and the 2019 Fellows Program at the Economic Club of New York. Dan is a graduate of Cornell University and based in New York.
Some things we covered:
- The #1 searched-for term on Roku.
- Why there are only two business models when it comes to streaming.
- Why the cost of traditional TV advertising is counterintuitively rising.
- The right way to approach streamed ads for your clients.
- How Roku partners with agencies.
