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Are you hesitating to make that pitch to a fortune 500 CMO out of fear? John Logar’s advice is to pick up the phone and ask the right questions.
As our inaugural guest on the podcast, John explains that the fundamentals of the marketing and consulting industries have not changed but the way we go about business has. Agencies can no longer grow consistently if they rely on the referral model. Learn how John simplifies the conversation to deliver on what the client wants.
John’s market knowledge is akin to Morpheus’s knowledge of the Matrix. He lives on a plane, attending conferences and speaking at events in a huge array of industries. John is behind Consulting Unleashed and BPTM, a successful agency in the medical field, and he got his start at McKinsey.
What You Will Learn:
- How independent agencies can gain leverage and create a moat around what they do.
- Why the referral system is changing in a way that makes passivity a path to failure.
- How to handle non-compete issues within a niche.
- How to avoid false starts in the sales hiring process.
- The most common agency expansion pitfalls and how to avoid them.
- The importance of building peer-to-peer engagement in your client base.
- Underappreciated trends agencies should pay attention to.
Links and Resources from This Episode:
