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Watch our new recorded video training:
Relationship-Driven New Business At-Scale
- The two giant new business shifts.
- Commonalities we use to build relationships between our clients and decision-makers.
- Actual copy examples so you can get inspired.
Today’s Guest:
This week we’re going to switch things up a bit and put the spotlight on our clients, and with today’s guest, we couldn’t pick a better place to start. If you’re an owner or executive struggling to get out of the weeds of your agency so you can build a hands-off asset, then this is the episode for you.
In this episode we’re excited to welcome Farissa Knox, Founder and CEO of RLM Media. What was cool about this interview is that Farissa was gracious enough to ‘build in public’ and talk openly about her medium-term plans for stair-stepping out of her agency and graduating to a high-level leadership role.
For background, RLM is a Chicago-based media buying agency and holding company established in 2008, specializing in the Healthcare, Political, Recruitment and Consumer spaces. Farissa later created WhatRUWearing, a digital content publishing house focused on creating engaging digital content for brands and platforms seeking to talk to today’s young woman who loves fashion, style, beauty and creativity. Farissa is also the author of Love, Sex, and Friendship: In No Particular Order and she produced the mini-series PR Girl.
For context if you’re casual listener, Sales Schema is a fractional new business team for marketing agencies and B2B service companies, focusing on lining up ‘first dates’ with brands, and we’ve worked with RLM for 5-6 months.
Some things we covered:
- How Farissa is replacing herself in her agency.
- The value of starting with research as a service.
- The moat of high-compliance, pandemic-proof verticals.
- Farissa’s exact relationship-driven sales process.
- How to prepare for outbound and make it work as a scalable new business channel.
- Our program: what we did to help Farissa get 2-3x ROI in five months.
