Charlotte Ellis Maldari has worked with clients from all over the globe, with a strong focus on inbound client conversions, she’ll tell you that what’s in your portfolio matters. So when clients have a lot of potential clients looking at their portfolio but not converting, she can almost immediately tell you that you’re not putting in the data that shows you are successful, which is what potential clients want to know. She has a lot of great insight into credentials; where they matter and which awards she doesn’t bother with. That’s why episode 122 of The Digital Agency Growth Podcast is about increasing the weight of your credentials for higher conversions!
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In this episode of The Digital Agency Growth Podcast, Charlotte Ellis Maldari shares the importance of sharing your client testimonials and ROI results and actionable steps you can take right now to increase your portfolio conversion with new clients.
In this episode, Dan and Charlotte discuss the following:
- The many challenges that come with selling design, or any other market that is highly commoditized, and what you can do to charge the highest prices.
- The importance of credentials, and not just any awards or titles, but the reality of sharing ROI statistics and the proof behind your success, as well as how to get or find credentials if you need them.
- Charlotte’s unique perspective on who you should hire, how to best support them, and who to look for at various stages of your agency growth.
- The discussion around solving a bigger, more lucrative program, and why mixing AI and real person services might be your solution.
Through this episode, you’ll get a better understanding of where to focus your attention, from office to employees to awards to apply for, in order to grow your success statistics and really shine on paper and with your clients.
Today’s Guest:
Charlotte Ellis Maldari is the CEO and Founder of Kaffeen, which helps design agencies to create and implement marketing activities that generate new business. She served as marketing director at a leading London brand design agency by the name of brand Opus, she helped them scale going from a boutique agency of 30 people up to 100, directing all marketing across Europe, the US and Asian areas and supporting the launch of new global offices to successfully win new business. Now through Kaffeen, Charlotte services over 370 businesses.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
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